I have spoken about the increasing levels of personalisation in life on a number of occasions before (here and here) and today I found another neat opportunity to make your credit card your own. Mint are offering the card holders the chance to upload any picture they want and have that on their card. So this could be your favourite family shot, the cat, or in my case, the cool picture below. Downside? It cost £10 each time you want to change the picture so it could be one more cost to keep in mind if you divorce.

UPDATE:

It seems the T&Cs won’t allow the picture I want as it contains trademarked logos so will have to be some piece of original work. Helen has chosen the following. I think Mat has got the better deal!

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I spoke about personalisation earlier in the year and then remembered that I also had these examples done for me at AppSwing when we were considering a mail-out. They were all done by Lorien Unique a local company specialising in this sort of work. They are all eye catching and show off the capability of modern digital printing techniques really well. In a couple of them the personalisation is obvious but cleverly done. The other two are more subtle but perhaps work better - particularly the flight departures board.

Click on any image for the bigger picture.    

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It looks like that 2008 is going to be the year that personalisation really takes off. The picture on the left is the cover of a magazine sent to me by a software reseller and the cover has my name printed on to the front as one of the lead stories. It is very eye catching and has a real “wow” factor the first time you see it. I have seen examples of this sort of thing over the past year when companies have approached me to use the services in a targeted ad campaign but this is the first time that I think I have been targeted by a campaign myself. Advances in digital printing technology are going to make this sort of thing more and more economical for businesses of all sizes and so is soon going to become common place. Of course once that happens it will quickly lose its impact and its appeal and become, I predict, intrusive. So, I guess, you should try and enjoy it while you can.

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